How This Startup is Disrupting the Hearing Aid Industry

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How This Startup is Disrupting the Hearing Aid Industry

Affordable Hearing Aid

Recent articles indicate that 8 out of 10 people who need a hearing aid can’t afford one – but is changing that.

Around 48 million Americans suffer from hearing loss.

At an average cost of $4,600 a pair, it’s not surprising that only 2 out of 10 who need one can actually afford it.

This means that 8 out of 10 suffering from hearing loss can’t do anything about it because it’s simply too expensive.

But do hearing aids really cost that much to make? The answer is no.

The average cost to produce a unit at the factory is under $50.

So why are these marked up almost 100 times by the time they get into the ears of needing customers?

For that, you’ll have to thank 6 major corporations who have been ruling the market for years.

On their payroll you’ll find factories, sales reps, audiologists, retail stores, service departments, insurance companies and many more…

Each takes such a big cut along the way that it prohibits people, suffering from mild hear loss, to get simple care.

So while these middlemen profit wildly with outrageous markups, 36 million Americans who experience hearing loss are paying the price and just can’t do anything about it.

This is plain WRONG.

“My mom paid $4,100 for a pair of hearing aids. She then lost them since they were so small.  The audiologist asked for another $4,100 to get a new pair” says Larry Schuffman, one of the startup co-founders.

“They put my mom through this entire process starting from scratch. In the end, all they did was program the same exact device with her existing test results. Meanwhile, they had my 86 year old mom travel to multiple appointments and redo the same exact tests that didn’t need to be redone in the first place!”

What really upset Larry was, “not only did they waste her time, she had to pay another $4,100 out of pocket for something that they could have done in just a few hours of their time for well under $400 without sending my mom on exhausting and unnecessary travel. You just don’t mess with mom!”

That’s when Larry decided to take matters in his own hands. He also realized that just like mom, millions of others needed help.

That day, the idea for was born.

In 2017, President Trump signed into law the Over the Counter Hearing Aid Act. Something needed to be done to provide more affordable hearing aids for the elderly.

The OTC Hearing Aid Act enables adults with perceived mild-to-moderate hearing loss to access OTC hearing aids without being seen by a hearing care professional.

Since then, launched to bring to market OTC digital hearing aids for only $100 per ear. is now leading the way to make it easy and affordable to get digital hearing aids for those who haven’t been able to afford care.

Going direct to the factory cuts all middlemen and passes the savings directly to the consumers.

They keep it simple by offering the two most popular types.

Over-the-ear and inside-the-ear models.

So how do you pick the right device?

Here is one easy rule to follow.

Try it for yourself. It’s recommended to try any new device for at least 30 days so you can get used to it and make sure it’s a fit.

These Affordable models leverage advanced digital technology and are ready to use without the need for professional assistance. As a matter of fact, some customers who had custom fitted units reported after trying both units that they could not tell the difference between the $100 device and the $4,100 one they obtained through an audiologist.

While they are budget-friendly they boast all the key features found on overpriced devices like easy volume control, perfect-fit to the ears and easy battery replacement.

It’s really no wonder that with so many customers able to hear again without paying outrageous prices,™ is gaining momentum.

So if you or a loved one has been kept imprisoned by hearing loss, take action!

Try a pair for yourself so you can experience freedom anew and order one extra to give to friends and family;These are available for immediate use and don’t need custom fitting or programming.

And if you know one of the 8 out of 10 Americans that still believe they can’t afford care for their hearing loss let them know about this little startup that’s shaking things up for the good.

Source: NIDC | National Institute on Deafness and Other Communication Disorders
Follow These Steps to Save Money with HearWin™:

  1. Simply visit their website (
  2. Check out the inside-the-ear or outside-the-ear model
  3. Try it risk free for 90 days
  4. Share with friends who need Hearing Aids but can’t afford treatment

Christina has been writing for over a decade. She likes covering education, business and the environment. She grew up in Texas and now lives in California. She enjoys, cooking, golf, her 2 kids and cats.

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